This will make registration much easier, but also reduces the risk of non-compliance with e.g. For more confidential services you can integrate trusted third party authentication methods that your customers use. For conversion, it can be as simple as using social media identities. Solution nr 1: Customer IAM can allow your visitors to use something they already have. Either you quickly task someone from the development team to create ad-hoc registration forms and a basic user database, or: On top of that you have to take consider regulations such as GDPR. Registration is one of the main reasons for abandonment, sometimes creating as high as 70% abandonment rates. And that you have to authenticate returning customers. Then someone from your organisation points out that you have to build a registration flow, and a user database to capture and convert the visitors. You are super excited about the visuals and the flows implementing a shiny new digitalised business model / process.
Mistake nr 1: You have already on your way to launch the new digital business model & service.
You have targets for conversion rate, acquisition cost etc. You have created strategies on how to lure them into your new revenue generator. You have probably created different personas along the way when you’ve defined the new model.
When you transform or create a new digital business model, you should know who your target customers are. Let’s take a look how to avoid 3 very common mistakes in a digitalisation process by using Identity and Access Management. Quite often when a digitalisation process starts, IAM is an afterthought – I hope I can explain why (Customer) IAM should be one of the key things to consider in the very beginning when planning a new digital business process. When you build, or transform a business process into a digital one, Identity and Access Management will be one of the key technologies. Gartner defines digitalisation as follows: “Digitalisation is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities it is the process of moving to a digital business.” – Guest blog from Petteri Ihalainen VP Marketing & Mobile Services with b10v portfolio company Ubisecure.ĭigitalisation is one of those words you hear constantly.
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